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THE NAME OF THIS SECOND COLLECTION IS “EXPRESSÃO”, BECAUSE WE BELIEVE THAT WE SHOULD HAVE FREEDOM TO ALWAYS EXPRESS OURSELVES IN THE MOST AUTHENTIC WAY!
DROP. 1 VISUAL EXPRESSION
AS A BRAND, EARLY WE REALISED THAT WHEN WE EXPRESS OURSELVES THROUGH IMAGES WE CAN EASILY SHOW OUR DNA AND WHAT IDENTIFIES US. FOR US, VISUAL EXPRESSION IS PRESENT IN OUR DAILY LIVES AND IT IS IN THAT DEMAND FOR PHOTOGRAPHS, DRAWINGS, PAINTINGS .. THAT WE INSPIRE OURSELVES TO CREATE OUR OWN IDENTITY.
IN THE SAME, WAY WE ARE EVERY DAY INSPIRED BY PAINTERS, SCULPTORS, ARCHITECTS, DESIGNERS… WE INTEND THAT MAJATU. STUDIO BECOMES MUCH MORE THAN WEARING CLOTHES. ONE OF THE PILLARS OF OUR BRAND IS EXACTLY THE IMPORTANCE THAT WE HAVE TO INSPIRE WHO FOLLOWS US.
DROP. 2 ARTISTIC EXPRESSION
SPEAKING ABOUT EXPRESSION IS SPEAKING ABOUT ART IN EVERYTHING THAT MOTIVES US TO CREATE, IS EXPRESSING OURSELVES ALWAYS CONSIDERING WHAT IDENTIFIES US THE BEST, AND WHAT MAKES US INDIVIDUAL BEINGS, SPECIAL BEINGS! IT IS THE PUREST WAY TO EXPRESS OUR EMOTIONS!
THIS SECOND COLLECTION IS ALSO 100% PRODUCED IN PORTUGAL, QUALITY IS ONE OF THE MAIN COMMITMENTS OF OUR BRAND. WE ALWAYS SEEK TO WORK WITH FACTORIES THAT HAVE THE BEST CLOTHING CONDITIONS AND THE BEST FABRICS ON THE EUROPEAN MARKET. SILK AND ORGANIC COTTON ARE SOME OF THE MATERIALS THAT CAN BE FOUND IN OUR PRODUCTS. WE BELIEVE IN A WORLD THAT IS BECOMING MORE SUSTAINABLE, AND THAT'S WHY EACH PIECE IS MADE BY ORDER, MAKING THE PRODUCT EVEN MORE EXCLUSIVE.
DROP. 3 BODY EXPRESSION
BODY EXPRESSION LIVES IN THE FORM IN WHICH OUR BODY COMMUNICATES, BEING THROUGH DANCE OR EVEN OUR POSTURE. CLOTHES ALSO HAVE AN EXPRESSIVE ROLE THAT REFLECTS OUR PERSONALITY AND OUR PRESENCE. IN ADDITION, THE COLOR PALETTE OF THIS COLLECTION HAS A DETERMINANT PAPER.
PASTEL COLORS IN THE COLLECTION REPRESENT LIGHTNESS, SERENITY AND CREATIVITY. THE BLACK AND DARK GREEN, REPRESENT COURAGE, DETERMINATION AND THE CONSTANT WILL TO WIN! THIS ‘EXPRESSÃO’ CAMPAIGN IS IN A TINY LINE BETWEEN SENSITIVITY AND COURAGE… IT BRINGS THE BEST OF BOTH WORLDS.
THE COLLECTION IS COMPOSED OF SIMPLE PIECES, MADE WITH ORGANIC MATERIALS AND ELEGANT AND TIMELESS LINES. MAJATU.STUDIO IS INTENDED FOR MEN AND WOMEN WITH PERSONALITIES, BODIES AND DIFFERENT CHARACTERISTICS, BECAUSE WE DO BELIEVE IN A PRESENT IN WHICH PIECES DO NOT HAVE GENDER OR AGE.
SOME OF THE PARTS OF THE “EXPRESSÃO" COLLECTION ARE AND WILL BE CONTINUOUS. AS A CONSCIOUS BRAND AND PRODUCER OF WEATHER CLOTHING ESSENTIALS AND HIGH QUALITY, IT WOULD NOT MAKE SENSE THAT IT WAS OTHERWISE.
DROP. 4 WRITTEN AND ORAL EXPRESSION
WRITING ALLOWS US TO TRANSMIT THE MOST SIMPLE EMOTION TO THE MOST COMPLEX KNOWLEDGE, AND IT IS FUNDAMENTAL FOR THE TRANSMISSION OF DETAILED INFORMATION FROM GENERATION TO GENERATION. AT THE SAME TIME, ORALITY IS THE MOST FREQUENT EXPRESSION IN OUR DAY-TO-DAY LIFE AND THAT ALLOWS US TO EASILY COMMUNICATE WITH THE PEOPLE WHO SURROUND US. AS A BRAND WE BELIEVE THAT WE NEED TO ALWAYS HAVE AN ACTIVIST VOICE AND POSITION OURSELVES IN FAVOR OF OUR RIGHTS IN THE SOCIETY. THIS CAMPAIGN SPECIALLY FOCUS ON SHOWING THE IMPACT OF ART IN OUR LIVES AND HOW IT SHOULD BE VALUED!
TRANSCENDING LANGUAGE BARRIERS, ART HAS THE ABILITY TO COMMUNICATE WITHOUT WORDS. GROUPS AND PEOPLE CAN TRANSMIT A SERIES OF KNOWLEDGE AND REFERENCES THROUGH ART, CONNECTING THE PAST WITH THE PRESENT, THAT MANY TIMES IS NOT POSSIBLE JUST BY THE SINGLE USE OF WORDS. ART IS A POWERFUL MEDIUM OF COMMUNICATION!
DROP. 5 EXPRESSION
EXPRESSION IS THE ACT OF EXPRESSING OURSELVES, IT IS ESSENTIALLY A NATURAL, FREE AND SPONTANEOUS ACTIVITY. THIS CAMPAIGN SEEKED TO CONNECT VARIOUS EXPRESSIONS, BUT MAINLY EMPHASISE THE IMPORTANCE OF ART IN OUR LIVES. IT IS PRIMORDIAL TO PUT ART AS SOMETHING FUNDAMENTAL FOR A MODERN SOCIETY, BECAUSE ART IS EVERYWHERE AND IS PART OF OUR CULTURE AND HISTORY.
THIS CAMPAIGN WANTED TO ASSIST US IN COMMUNICATING WHAT WE UNDERSTAND AS ESSENTIAL, IT WANTED TO PASS THE MESSAGE THAT EXPRESSION AND ART GO HAND IN HAND AND ARE THE BASIS FOR THE DEVELOPMENT OF PEOPLE. BECAUSE ART GIVES US A CLEARER VIEW OF THE WORLD AND EXPANDS OUR HORIZONS AND OUR CREATIVITY!
IT IS IMPORTANT TO STRENGTHEN ALSO THAT THIS COLLECTION FOCUSES ON COMFORT AND SOPHISTICATION. OUR PURPOSE AS A BRAND IS ALWAYS TO APPEAL TO TIMELINESS AND ELEGANCE! THE QUALITY OF THE MATERIALS IN OUR PIECES, MAKE US A BRAND THAT STANDS OUT ON THE MARKET. WE PRODUCE SMALL SERIES OR ON ORDER, MAKING OUR PRODUCTS EVEN MORE EXCLUSIVE.
